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Finance, explained
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No jargon. No noise. Just clear, actionable insights on investing, markets, and personal finance.

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Introducing Avni: Your AI Investment Advisor

We built Avni to be the financial advisor that every Indian deserves — personalised, always available, and SEBI-compliant. Here's the story behind how she came to life.

May 8, 2026·6 min read
Investing

SIP vs Lump Sum: Which is better in a volatile market?

We ran the numbers across 10 years of Nifty 50 data. The answer might surprise you.

May 5, 2026·5 min read
Mutual Funds

Direct vs Regular mutual fund plans — the real cost difference

The difference in expense ratio seems small. Over 20 years, it can cost you lakhs.

Apr 28, 2026·4 min read
Personal Finance

Building an emergency fund: How much is enough?

The 6-month rule is a starting point, not the answer. Here's how to calculate yours.

Apr 20, 2026·4 min read
Markets

What rising US bond yields mean for your Indian mutual funds

Global macro matters even if you only invest in Indian equity funds. Here's why.

Apr 14, 2026·7 min read
Investing

Gold in your portfolio: How much is the right allocation?

Gold isn't just a hedge against inflation — it's a volatility dampener. Here's the data.

Apr 7, 2026·5 min read
Personal Finance

The 50/30/20 rule — does it work for Indian salaries?

With EMIs, family obligations, and rising rents, the classic rule needs an Indian remix.

Mar 30, 2026·4 min read

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